Artist: Yellow Dino
It started off as an attempt at creating a fresh image. Bandung street artist, Yellow Dino was asked to respond to the red and black trademark color of one Urban Icon store only, hence the character Red Dino. The character succesfully gives the store an interesting ambiance, resulting in Urban icon Indonesia’s decision to adorn all its Indonesian store with the freshly created character. This is now an ongoing project with at least two new stores being opened every month. The Red Dino is here to stay.
Store location: Grand Indonesia (Jakarta), Mall Kelapa Gading (Jakarta), Plaza Indonesia (jakarta), Mall Casablanca (Jakarta), Lippo Mall (Jakarta), Summarecon Mall (Bekasi), Grand City (Surabaya), Tunjungan Plaza Mall (Surabaya), Galaxy Mall (Surabaya), Serpong; Aeon Mall (Serpong), Hartono Mall (Yogyakarta)